Switching from FeedbackFive to GetReviews
Why a brand moved off email-only review automation and what changed after adopting QR campaigns, customer support routing, and a compliance-focused workflow.
The Decision
The brand had been using FeedbackFive for automated review request emails. As Amazon and FTC guidance evolved and the team wanted more than email-only engagement, they evaluated alternatives and switched to GetReviews to consolidate Request a Review automation, packaging-based QR campaigns, customer support routing, and compliance workflows in a single platform.
Focus Areas
- Compliance concerns around evolving Amazon and FTC guidance
- Customer support routing inside the post-purchase flow
- QR code campaigns from product inserts
- Amazon Request a Review automation
Results
- More engagement at unboxing via QR inserts
- Better customer visibility through survey responses
- More customer feedback collected outside of public reviews
Before vs After
| Capability | FeedbackFive Setup | GetReviews Setup |
|---|---|---|
| Request a Review automation | Yes | Yes (included) |
| QR code packaging engagement | No | Yes |
| Customer support routing | Limited | Yes |
| Compliance-focused workflows | Limited | Yes |
| Customer feedback surveys | Varies | Yes |
What They Kept, What They Gained
Switching didn't mean giving up automated review requests — GetReviews includes Amazon Request a Review automation on every account. What the brand gained was the rest of the post-purchase surface area: in-box QR engagement, branded survey landing, support routing for unhappy customers, and compliance workflows aligned with current Amazon and FTC guidance. See the full FeedbackFive comparison for feature-by-feature detail.
Frequently Asked Questions
Did the brand turn off Request a Review when switching?
No. Amazon Request a Review automation is included in every GetReviews account, so the brand kept that piece intact and layered QR inserts and support routing on top.
Was there a migration period?
Yes. The brand ran both tools in parallel for a short window to confirm coverage, then switched fully to GetReviews once the QR insert flow was stable.
What's the biggest difference in practice?
Earlier engagement. FeedbackFive worked through scheduled email; GetReviews adds an in-box QR moment at unboxing, when satisfaction is highest.
Where can I see a feature-by-feature comparison?
See the FeedbackFive alternative page for a full feature comparison between GetReviews and FeedbackFive.
Related Resources
Amazon Review Software
The full review collection platform for Amazon sellers and ecommerce brands.
Amazon Review Automation
Automate the Amazon Request a Review button on every eligible order.
Amazon Review Compliance
What Amazon and the FTC require from review collection flows.
More Customer Success Stories
See how other brands improved review velocity with GetReviews.
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About the Author
Noah Gross is the CEO & Owner of GetReviews and founder of RefundSniper, an Amazon reimbursement platform acquired by Threecolts. He has spent more than a decade helping Amazon sellers, vendors, and ecommerce brands improve profitability, customer experience, and operational performance.
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