Verified purchase reviews are customer reviews that a platform has matched to a qualifying purchase record for the reviewed item. Verified purchase reviews carry a visible label. Amazon attaches its Verified Purchase label when the reviewer bought the item through Amazon at a broadly available price. The label records transaction provenance. A verified purchase therefore states where a contribution came from, not whether the opinion inside it is truthful. A gift, an off-platform order, or a mismatched account leaves a review published without the label, and that absence separates a verified purchase from an unverified review.
The importance of a verified purchase lies in rating weight and in reader trust. A verified purchase carries more weight than an unverified contribution inside Amazon's displayed star rating. Reader trust follows purchase provenance, since a shopper reads a labelled review as the experience of an actual buyer. Platforms such as Yotpo, Walmart, Etsy, Booking.com, and Whatnot run their own verification labels around the same idea of a matched order. The same word verified describes a different relationship on each platform, so the platform and the verified object decide what the label proves. The criteria, the badge, the cross-platform types, and the rating weight of verified purchase reviews are set out below.
What is Verified Purchase Review?
A verified purchase review is a customer contribution whose platform has linked it to a confirmed order for the exact item being reviewed. The contribution rests on three matched objects, which are the reviewing account, the purchased product, and the transaction recorded by the marketplace. Amazon applies its label when all three objects agree. Amazon withholds the label when the order sits on another account, on another marketplace, or outside Amazon altogether. The verified purchase meaning is therefore narrow and transactional. Shoppers who ask what verified purchase means on Amazon receive a provenance answer, since the label confirms a purchase and nothing about the honesty of the reviewer. The label moves reader trust both ways. A 2023 study titled "The double-edged effect of verified review badges" by Mardumyan and Siret appeared in the Journal of Business Research. The study found that a verified badge raises credibility as neutral disclosure and lowers credibility once shoppers perceive it as platform persuasion.
What Does Verified Purchase Badge Mean?
On Amazon, a product review receives the Verified Purchase badge when Amazon matches the review to a qualifying Amazon transaction for the reviewed item. The badge works by reading the order history of the reviewing account. The order history yields the label only when a matching purchase exists at a qualifying price. The Amazon verified purchase badge meaning stops at that transaction boundary. The badge supports three facts. The facts are that a purchase record exists, that the account, product, and transaction met Amazon's conditions, and that the paid price was open to most shoppers. The badge does not prove that the reviewer is unbiased or that the product was used for any length of time. The badge also does not rule out a rebate, refund, or reimbursement behind the order. Shoppers act on the label when they filter a product's reviews down to verified purchases only. That filter surfaces only the contributions that met Amazon's criteria for the label.
What Are the Criteria For Verified Purchase Review?
There are five criteria for a verified purchase review on Amazon. The criteria are a matched order, a qualifying price, an eligible account, a correct item context, and a cleared screening, and they are listed below.
Match the review to an Amazon order placed on the same account that submits it.
Meet the qualifying-price condition, under which the item was bought at a price available to most Amazon shoppers. Amazon publishes no percentage cutoff for that condition.
Satisfy the account contribution requirement, which calls for a signed-in reviewer who meets Amazon's regional purchasing eligibility.
Review the matching product and marketplace, because a variation, Amazon Standard Identification Number (ASIN), or regional mismatch breaks the match.
Pass Amazon's screening, which checks every review with automated systems and human investigators before publication. A valid purchase does not override a failed check.
The first four criteria establish what is a verified purchase on Amazon, and the fifth decides whether the contribution appears at all. An Amazon verified purchase is awarded by Amazon's systems alone, never by the seller. Reading the five criteria together lets a seller trace a missing label to the one condition that failed.
What blocks a Verified Purchase Review?
A verified purchase review gets blocked when Amazon cannot hold the purchase-to-review match or when moderation, reviewer action, catalog change, or unusual activity interrupts the contribution. A blocked label and a blocked review are two different outcomes. The label fails when the unit was a gift, a secondhand item, or an off-platform sale. The label also fails on a price outside the qualifying range or on a mismatch between the reviewing account and the purchasing account. The review itself fails when the content, relationship, or activity screening rejects it. The review disappears when the reviewer deletes it or when Amazon restructures product variations and re-associates reviews during a catalog audit. Amazon's help page on the verified purchase meaning sets out the purchase match and the price condition that govern the label. A reviewer who wants to know whether an Amazon review went through checks the account's own review history. The history shows the contribution published with the label, published without it, or absent. A missing badge on its own is not evidence of a fake review. The badge is also only Amazon's form of the label, since each other platform verifies a different object.
What Are the Types Of Verified Purchase Review Across Platforms?
There are six types of verified purchase review across platforms, divided by the object each platform verifies. The types are Amazon Verified Purchase, Yotpo Verified Buyer, Walmart Post-Purchase Review, Etsy Purchase-Gated Review, Booking.com Verified Booking Review, and Whatnot Verified Buyer, which are briefly discussed below.
Amazon Verified Purchase is the marketplace version of the label, attached to a single contribution for a single Amazon order. The marketplace holds the order, the account, and the review in one system, so no merchant feed or email check enters the match. Amazon controls the label end to end, and the seller sees only the published outcome.
Yotpo Verified Buyer is the store-level badge of a brand's own review platform. Yotpo applies the badge when the reviewer's order appears in the merchant's order data and the reviewer confirms a verified email. The Yotpo Verified Buyer badge differs from the Yotpo Verified Reviewer badge, which confirms the identity channel but not the product purchase. A storefront brand reads Verified Buyer as the nearest equivalent to a marketplace purchase label.
Walmart Post-Purchase Review is the program route to a purchase-backed review. Walmart Marketplace invites reviews from customers after a Walmart order through its Post-Purchase Reviews program. The program ties review collection to a completed marketplace order. A marketplace seller on Walmart grows reviews through that program rather than through a label the seller applies.
Etsy Purchase-Gated Review is the eligibility gate rather than a badge. Etsy limits the right to review to a customer who holds a qualifying Etsy order inside the review window. A guest order has to be claimed before the buyer writes, and an open case or a cancellation closes the gate.
Booking.com Verified Booking Review is the booking-backed variant of the type. Booking.com ties a contribution to a qualifying reservation and to the arrival context under its content guidelines. A guest who has arrived stays eligible to review even without completing the stay, so a travel property collects feedback that is booking-backed rather than purchase-badged.
Whatnot Verified Buyer is the account-status form of verification. Whatnot checks the buyer's identity, payment method, bidding, or purchase history and grants Verified Buyer status to the account. The status qualifies the buyer rather than a particular review. A Whatnot Verified Buyer is therefore a different entity from a review-level label such as Amazon's.
The table below compares the six types on the verified object and on what each label proves.
| Platform | Label or State | Object Verified | What It Proves |
|---|---|---|---|
| Amazon | Verified Purchase label | Amazon purchase of the reviewed item at a price available to most shoppers | Transaction provenance of one review |
| Yotpo | Verified Buyer badge | Store order data matched to the reviewer, plus email verification | Order provenance of one store review |
| Walmart | Post-Purchase Review invitation | Completed Walmart Marketplace order behind the invitation | Collection tied to an order, not a badge |
| Etsy | Purchase-gated eligibility | Qualifying Etsy order inside the review window | Right to review, not a badge |
| Booking.com | Verified booking review | Qualifying booking and arrival context under the content guidelines | Booking provenance of one guest review |
| Whatnot | Verified Buyer status | Buyer identity, payment method, bidding, or purchase history | Eligibility of one account, not of a review |
| Common misreading | Verified Buyer on Yotpo and Whatnot | The same two words on two platforms | Two different objects, an order and an account |
Naming each platform beside the object it verifies lets a brand tell a purchase label, an order badge, an invitation, a gate, a booking, and a buyer status apart. Amazon's label is the one of the six whose effect on the displayed rating Amazon describes.
How Does Verified Purchase Review Affect Rating Weight?
A verified purchase review affects rating weight by feeding the Amazon rating model as a heavier input than an unverified contribution. Amazon states that ratings from verified purchases receive more weight than ratings from unverified purchases. Amazon also states that the displayed score is not a simple arithmetic average. The model weighs recency, so a recent rating moves the aggregate further than an older one. The model also weighs authenticity signals from the review and the reviewer history. The output of that model is the global rating. The global rating on Amazon is the aggregate star score shown on the product page across every contribution. Amazon discloses the factors and withholds the coefficients. No public source carries a numeric multiplier for a verified rating, so a claim that one verified review equals two or three unverified reviews rests on no official figure. Amazon reported blocking more than 250 million suspected fake reviews in 2023, and that enforcement supplies the authenticity input the model reads beside the purchase badge. A seller influences that input only through the genuine orders and the permitted requests that produce verified purchase reviews.
How To Get Verified Purchase Reviews?
Getting verified purchase reviews works by creating genuine qualifying Amazon orders and inviting honest feedback through neutral channels that Amazon permits. The seller controls the order, the request timing, the wording, and the support process. Amazon controls publication, badge eligibility, and rating weight. There are four routes for how to get Amazon verified purchase reviews. The routes are the Request-a-Review process, the compliance rules, the insert card route, and the Quick Response (QR) code survey route. The first route covers a genuine order, a single request inside the delivery window, and application programming interface (API) automation. The second covers the Amazon Community Guidelines, the Federal Trade Commission (FTC) rule, and the United Kingdom (UK) and European Union (EU) publisher duties. The third covers equal cards, neutral wording, and separated support. The fourth covers a labelled destination, an open review path, and a tested flow. Sellers asking how to get reviews on Amazon receive the same four routes, since no request method guarantees a badge. Amazon Seller Central records in its Request a Review help page that each order receives one request in the buyer's preferred language.
1. What is the Request-A-Review Process For Verified Purchase Review?
The Amazon Request a Review process is Amazon's native solicitation workflow that sends one standardized review request from an eligible order. Amazon already sends some review requests automatically, and the seller adds one manual or programmatic request on top of that cycle. The standardized message asks the buyer for a product review and for seller feedback together. Sellers who ask Amazon how to get reviews receive this native workflow as the first answer. The process runs on three instructions.
1.1 Generate a Genuine Amazon Order Before Any Request
Generate a genuine Amazon order first, because the badge depends on a qualifying transaction and not on the request. The buyer later reviews the item from the same Amazon account that placed the order. A review submitted from a different account loses the purchase match. The order is the only part of the route that the seller fully owns.
1.2 Send the Request Once Within the 5 to 30 Day Window
Send the request once per order inside the eligibility window. Seller Central opens the window 5 days after delivery and closes it 30 days after delivery. Use the Request a Review action on the eligible order. Avoid a second solicitation for the same order, since Amazon limits each order to one request. The single request is the simplest route to reviews on Amazon without custom messaging.
1.3 Automate the Request Through the Solicitations API
Automate Amazon review requests through the Solicitations API when order volume outgrows manual clicks. Confirm that the order status is Shipped before the software sends anything. Respect the API window, which runs from 5 days after the earliest delivery date to 30 days after the latest delivery date. The software reads the live API eligibility result rather than a hard-coded day count. Eligibility inside the API is a timing rule, and the compliance rules govern what the request itself is allowed to say.
2. What Are the Compliance Rules For Verified Purchase Review?
The compliance rules are the marketplace policy and the consumer-protection laws that govern every review request a seller sends. The rules come from four authorities. The authorities are Amazon, the FTC, the UK Competition and Markets Authority (CMA), and the EU. Compliance with one authority never guarantees compliance with another. The four authorities fit into three instructions.
2.1 Follow the Amazon Community Guidelines on Compensation
Follow the Amazon Community Guidelines before any other rule, because Amazon policy governs participation on Amazon itself. Offer no compensation for creating, editing, or removing a review. Exclude reviews from the seller, from family members, and from anyone with a financial conflict. Request no review before delivery. A breach of the guidelines brings review removal or account enforcement.
2.2 Apply the FTC Consumer Reviews Rule in the United States
Apply the FTC Consumer Reviews and Testimonials Rule to every United States customer. The rule took effect on 21 October 2024. The rule prohibits fake or false reviews. The rule also prohibits incentives conditioned, expressly or implicitly, on positive or negative sentiment. A neutral incentive is not banned by that subsection, yet disclosure duties and broader FTC Act risks remain.
2.3 Meet the UK and EU Publisher Duties on Fake Reviews
Meet the UK and EU duties when the review display reaches customers in those markets. The Digital Markets, Competition and Consumers Act 2024 requires review publishers to take reasonable and proportionate steps against fake reviews and concealed incentivized reviews. The EU Unfair Commercial Practices Directive forbids a trader from claiming that reviews come from actual purchasers without reasonable and proportionate verification. An insert card inside the package is the first place those duties meet the buyer.
3. What is the Insert Card Route For Verified Purchase Review?
The insert card route is a packaging-based invitation that directs every recipient to neutral support, registration, survey, or review resources. The card sits inside the shipped package and reaches the buyer after delivery. An insert invites feedback, yet an insert cannot create the Amazon badge, since the badge still rests on the original transaction. The card stays defensible through three instructions.
3.1 Give Every Buyer the Same Insert Card
Give every buyer the same card and the same route, regardless of expected satisfaction. Route no satisfied customer to Amazon while routing a dissatisfied customer to private support, because that split filters the public review set by sentiment. Equal access keeps the card neutral under Amazon policy and under the FTC rule.
3.2 Write Neutral Wording on the Card
Write neutral wording such as "Share your experience" rather than "Leave a five-star review". Promise no gift, refund, warranty benefit, or prize-draw entry for a positive review. Ask no customer to contact the seller before leaving a negative review. Neutral copy keeps the card outside the Amazon prohibition on conditioned reviews.
3.3 Keep Support Separate From Any Review Condition
Keep support available without requiring a review, a rating, a deletion, or an edit. The risk begins when support is conditioned on changing or removing a truthful review. Place the support contact beside the review invitation, and attach no condition to either. Service recovery and review solicitation remain two separate processes on one card. A QR code printed on the same card or package opens the second packaging route.
4. What is the QR Code Survey Route For Verified Purchase Review?
The QR code survey route is a scannable link on the packaging that opens a survey or a neutral review path. The destination, the branching logic, the incentive, and the support prompts decide whether the flow is neutral, gated, compensated, or misleading. A neutral QR code is not automatically compliant. The flow becomes compliant through three instructions.
4.1 Label the QR Destination Clearly
Label the destination clearly on the packaging and on the landing page. State that the code opens a seller survey when it opens a seller survey. Imply no Amazon ownership of the link unless the destination is Amazon's own review page. A clear label meets the disclosure expectations of the FTC rule and of the EU directive with one line of text.
4.2 Keep the Public Review Path Open for Every Rating
Keep the public review opportunity available on the same terms for positive and negative respondents. Suppress no review path for a low rating, because a sentiment filter turns a survey into review gating. Disclose any permitted incentive inside the flow, and confirm that platform policy and applicable law both allow the exact workflow.
4.3 Test the Full Flow Before Printing Packaging
Test the destination, the redirect chain, the mobile form fields, the consent text, and the final review destination before the packaging goes to print. A broken redirect strands the buyer, and a missing consent line breaches the disclosure duties. Run the test on a phone, since the buyer scans the code on a phone. Testing the four routes together lets a seller invite honest feedback while Amazon keeps the final decision on publication and badging.
Are Verified Purchase Reviews Real?
Yes, verified purchase reviews on Amazon are real purchases, since Amazon awards the badge only after it matches the review, the account, and the order for the reviewed item. No, the badge says nothing about whether the opinion is truthful, independent, or based on normal product use. Verified purchase reviews can be fake when a reviewer receives an off-platform rebate, refund, or reimbursement after an apparently genuine purchase. Amazon treats such rebate-backed contributions as manipulation and removes them under its Community Guidelines. The badge is therefore purchase evidence, and the review text remains the opinion. That opinion is also the thing a seller cannot purchase.
Can Seller Buy Verified Purchase Reviews?
No, a seller cannot buy verified purchase reviews, since Amazon bans paid review creation, editing, and removal, and removes the reviews it detects. An offer to buy Amazon verified reviews breaches the FTC rule when the payment is conditioned on sentiment. The same offer breaches UK and EU law as a concealed incentivized review. Reimbursing a buyer after the purchase is not a loophole, because the refund converts the review into a compensated contribution. A seller who tries to buy Amazon product reviews faces review removal, account enforcement, and civil enforcement. The only route that remains open is the customer's own purchase.
How Does Customer Become Verified Purchase Reviewer On Amazon?
A customer becomes a verified purchase reviewer on Amazon by buying the item on Amazon at a qualifying price and submitting a review from the account linked to that order. No application, membership, or paid role exists, since the label describes a badge outcome and not a job title. The customer waits for delivery, meets the marketplace participation threshold, and submits a policy-compliant review. Becoming verified on Amazon is therefore a purchase question, because the label follows the order and never the reviewer. Software enters that sequence only at the request step.
Which Review Tools Collect Verified Purchase Reviews?
Review tools collect verified purchase reviews by automating Amazon's official request, tracking eligible orders, or routing owned-channel feedback. None of the tools awards the badge, since Amazon decides badge status from its own order and review data. There are seven review tools that work with verified purchase reviews. The tools are Amazon Request a Review, Amazon SP-API Solicitations, FeedbackFive, Jungle Scout Review Automation, Helium 10 Follow-Up, SellerApp Review Request, and GetReviews.ai. Amazon product review management therefore runs inside Amazon's rules, and no vendor product acts as an Amazon review verifier.
Amazon Request a Review
Amazon Request a Review is the native request action a seller triggers from an eligible order in Seller Central. The action reuses Amazon's own message, so the seller writes nothing. The action stays available only while the order sits inside Amazon's eligibility window. Amazon controls the wording and the translation, which removes customization risk from the seller. Sellers trigger the action and change nothing in it.
Amazon SP-API Solicitations
Amazon SP-API Solicitations is the programmatic version of the same request, exposed through the Selling Partner API (SP-API). Eligibility follows the delivery-date fields of the order rather than the calendar date of the request. Software built on the API must prevent duplicate solicitations for one order. The software also retains the Amazon order and marketplace identifiers. Developers treat the API response as the only source of truth on whether a request is permitted.
FeedbackFive
FeedbackFive is an eComEngine product that automates the Request a Review action for a connected seller account. The automation fires the official request on eligible orders. The same product monitors seller feedback and product reviews and surfaces new ones for response. The functions are vendor-stated, so a seller verifies current plan limits and marketplace coverage before relying on them. Sellers treat the monitoring layer as the product's distinct value.
Jungle Scout Review Automation
Jungle Scout Review Automation is a review-request feature inside the Jungle Scout seller suite. The feature automates Amazon review requests and tracks which orders are eligible. The tracking keeps a request from reaching one order twice. The feature cannot guarantee that a request becomes a submitted review or a badged review. Sellers who already use the suite for product research gain the request automation without a separate subscription.
Helium 10 Follow-Up
Helium 10 Follow-Up is the messaging tool inside Helium 10 that runs automated Amazon emails and Request a Review workflows. The workflows schedule the official request against delivery timing. The workflows also pair the request with permitted buyer messaging. Messaging rules and plan access change over time, so the current interface governs what the tool sends. Sellers on Helium 10 keep review requests and buyer messages in one place through Follow-Up.
SellerApp Review Request
SellerApp Review Request is an Amazon review request tool that automates request activity for a seller account. The tool checks order eligibility before each send. The eligibility check holds each request within the delivery window that Amazon defines. The vendor states the automation, so the current interface and its limits need confirmation at setup. Sellers judge it on the same eligibility and timing controls that apply to every request tool.
GetReviews.ai
GetReviews.ai is a review platform that combines Amazon review-request automation with QR code, insert card, survey, user-generated content (UGC), and review-management workflows. The Amazon Review Funnel connects packaging, QR, survey, support, and review flows. Every flow has to stay neutral, because a survey that filters public-review access by sentiment breaks Amazon policy and the FTC rule. Sellers who trade on Amazon and on owned channels run both from one dashboard.
Choosing among these tools by marketplace coverage, native API use, duplicate prevention, and timing controls keeps every request inside the rules that also decide what a published review displays.
How To Check Whether Review is Verified Purchase?
An Amazon review check for verified purchase status relies on the signals Amazon itself displays. A seller tool reads those signals and never produces them. There are four ways to verify Amazon reviews for purchase provenance. The ways are the Verified Purchase label on the review, the review filter in the product's review list, the account-and-order match behind a seller's own review, and the badge states that other platforms use.
Verified Purchase Label on the Review
The Verified Purchase label is the text Amazon prints on a review it has tied to a qualifying Amazon purchase of the reviewed item. A review without the label is published but unmatched. A gift or an off-platform purchase produces exactly that state. The label attests to a purchase record and nothing further, since rebate schemes and review hijacking sit behind badged reviews as well.
Review Filter in the Product's Review List
The review filter is the sorting control Amazon describes in its star-rating explainer. Applying the filter narrows the review list so that verified purchase reviews are read apart from unmatched ones. The filtered view shows the share of badged reviews on a listing. That share is a provenance signal and not a quality score, because a share of badged reviews measures provenance and not satisfaction.
Account and Order Match Behind a Seller's Own Review
The account and order match is the check a seller runs when a customer's review appears without the badge. A missing badge and a missing review are different problems, so the first step confirms publication. The next step compares the reviewing account with the purchasing account. The last step compares the order with the ASIN, variation, and marketplace, since any mismatch removes the badge. Outside Amazon, the match is defined by each platform's own badge state.
Badge States on Other Review Platforms
The badge states on other platforms are the labels a non-Amazon system attaches to a review or an account. Yotpo shows three states, which are Verified Buyer for an order match plus email verification, Verified Reviewer for a verified identity channel without a product match, and Anonymous for neither. Whatnot shows Verified Buyer as an account status rather than a review label. The platform's own definition decides what each state verifies.
Reading the label, the filter, the order match, and the platform definition together separates what was verified from what was not, which decides what software is worth paying for.
What is the Best Software For Verified Purchase Reviews?
The best software for verified purchase reviews is the tool that automates Amazon's official request from genuine orders while keeping every owned-channel path neutral. GetReviews is the strongest fit for Amazon-first brands on that test. The platform covers every one of the four routes, from the native request to the packaging insert and the QR survey, inside one product. The fit is conditional, as publication, badging, and weighting stay with Amazon. The right choice depends on marketplace mix, order volume, integrations, governance, and budget. GetReviews.ai links a How It Works page from its site navigation and lists the plan limits on its Pricing page.
The Pricing page lists four plans. Basic costs $0 a month for 25 review requests. Individual costs $29 monthly or $24 billed annually for 1,000 requests with 3 users. Professional costs $59 monthly or $49 billed annually for 2,500 requests with 10 users. Enterprise starts at $500 a month for 10,000 requests with unlimited users. Individual and Professional charge $2 per extra 100 requests, the page states a 30% industry-partner discount, and no long-term contract applies. A seller who wants to get Amazon reviews at low volume starts on Basic. A brand that is getting reviews on Amazon across thousands of orders selects by included requests, overage, users, integrations, and audit controls. Every plan leaves the weighting of each verified purchase review to Amazon.
Is Verified Purchase Review Worth More Than Unverified Review?
Yes, a verified purchase review is worth more than an unverified review inside Amazon's rating model, since Amazon's own star-rating explainer gives a verified rating the heavier input. Recency and authenticity move the same model, and the size of the verified premium stays undisclosed, so verified Amazon reviews never count as a fixed number of unverified ones. Reader worth is separate, because real Amazon reviews exist without the badge whenever a gift produced the opinion. Worth also differs by platform, since a verified buyer badge verifies a different object.
What is the Difference Between Verified Purchase Review And Verified Buyer Review?
The object that is verified separates a verified purchase review from a verified buyer review. Amazon's label ties one review to a qualifying purchase of the reviewed item. On Yotpo, verified buyer means an order match plus a verified email, aimed at order provenance. On Whatnot, verified buyer resolves instead to identity, payment, and bidding requirements, where the aim is buyer eligibility.
The tools differ in the same way. Amazon reads its own order data, Yotpo reads a merchant order feed with an email check, and Whatnot reads identity and payment records. Examples are an Amazon headphones review carrying the Verified Purchase badge, a Yotpo Verified Buyer badge on a store review, and a Whatnot account holding Verified Buyer status before it rates any purchase. Amazon's label certifies the transaction, Yotpo's badge certifies the order and the email, and Whatnot's status certifies the account. None of the three certifies a free unit, which is what the Vine badge records.
What is the Difference Between Verified Purchase Review And Vine Review?
A verified purchase review differs from a Vine review in product access. The customer paid a qualifying Amazon price, whereas a Vine Voice received an enrolled unit free through Amazon Vine, the review program Amazon runs by invitation. The first serves organic post-purchase feedback, while the second serves early feedback before organic review volume exists. Amazon selects each Amazon product reviewer inside Vine, so the seller controls neither reviewer nor rating.
The tools diverge as well. The verified purchase route runs through a genuine order and Amazon's Request a Review action. The Vine route runs through the seller enrolling eligible products and Amazon selecting Vine Voices. A customer who buys headphones and later leaves a badged review illustrates the first, and a Vine Voice who publishes a review marked with the Vine badge illustrates the second. Neither badge certifies the opinion. The stars beside either badge belong to a customer rating, which is a separate record.
What is the Difference Between Verified Purchase Review And Customer Rating?
A verified purchase review and a customer rating differ in what each records. The review is a contribution with purchase provenance that carries text or media alongside its stars. The customer rating is the one-to-five-star score a customer selects. The review exists to show provenance, and the rating exists to add a score to the product's rating distribution. Amazon ratings come verified and unverified, so a rating is not synonymous with verification.
The tools are Amazon's order-to-review match for the badge and the model-based aggregate Amazon displays as the global rating. A two-star review marked Verified Purchase with written reasons instantiates the review. A five-star score submitted without any text instantiates the rating. Amazon ratings and reviews therefore answer two questions, provenance and evaluation, which overlap only when a badged review carries its star score into the global rating.
